Mark Pedowitz is stepping down as Chairman and CEO of the CW after eleven and a half years at the helm of the broadcast network, undoubtedly one of the predominant longest tenures ever in network tv. The switch comes as local TV big Nexstar Media Community is taking on the CW, with its acquisition of 75% stake within the 16-year-extinct broadcast operation now carried out. He will likely be modified by Nexstar board member Dennis Miller who became once named President, confirming new owners’ diagram to take the CW in a diverse course.
Pedowitz’s exit is efficacious straight, and the respected used TV govt will likely be reviving his Pine Avenue Leisure company, which he became once operating below a deal at Warner Bros. TV when, within the spring of 2011, he became once appointed President of the CW. WBTV or CBS Studios, who had been the CW’s co-owners/suppliers, are regarded as a probably studio home for him in his return to producing.
Nexstar signaled probably changes at the time of the Aug. 15 acquisition announcement when its toppers acknowledged that the CW might per chance presumably well presumably be shifting toward broader and more cost effective programming, including obtained/off-network presentations, with the aim to originate the network profitable by 2025. Those statements reportedly blindsided the CW management. Restful, Nexstar also made a level of announcing at the time that Pedowitz would live Chairman and CEO, projecting a sense of balance, no longer less than within the quick time length.
Now Pedowitz’s exit marks the begging of the tip of the CW as we designate it — a full-fledged broadcast network built on customary scripted sequence — with observers expecting it to at closing resemble stores like myNetworkTV or Pax. Varied CW govt departures and layoffs are likely because the brand new owners inaugurate to place in power their plans.
Pedowitz, who succeeded the CW’s first programming president Daybreak Ostroff, pondering broadening the network’s audience, bringing in extra older and male viewers, and ramping up the CW’s fluctuate and inclusion efforts — whereas navigating the network’s delicate ownership structure as a 50-50 Warner Bros.-CBS challenge. (The two companies will every preserve a 12.5% stake going ahead.)
A self-professed big Supernatural fan, Pedowitz obtained within the inspire of the sequence once he joined the CW as President and used it as a cornerstone of his rebuilding strategy. Supernatural big title Jared Padalecki recalled how Pedowitz told him and his co-big title Jensen Ackles from the birth how grand he cherished their demonstrate.
“We didn’t basically know how severe he became once about that. But even early on, it became once very sure that he cared about us as other folks,” Padalecki acknowledged about how the government handled the abilities on CW presentations. “He would reward this or that scene, he knew that undoubtedly one of us had gotten a chilly the prior week or had factual had a small bit one months prior. He always put other folks first and so no matter what, we all felt like he cared about us.”
Rapidly after he started, Pedowitz launched a string of DC sequence, including Arrow, The Flash, Supergirl and Legends Of The next day, full with ambitious annual crossover events, and persevered so that you simply might per chance add hits like Riverdale and All American. All of them advance from Berlanti Productions, which hit its traipse and changed into a high CW dealer for the length of Pedowitz’s tenure.
Berlanti’s relationship with Pedowitz dates inspire to the time Pedowitz became once President of then-ABC Studios the build Berlanti had an general deal and govt produced the ABC drama sequence Brothers & Sisters. Berlanti became once undoubtedly one of the predominant first author-producers Pedowitz known as when took the CW job, and it led to breakout hit Arrow, which launched the network’s DC universe as neatly as Riverdale and All American, neither of which popped of their first seasons however Pedowitz stuck with them till they did.
“He became once the beautiful individual within the beautiful job at the beautiful time,” Berlanti acknowledged of Pedowitz. “He found so many ways to originate that network viable and to preserve presentations that diverse other folks would hold canceled after six episodes on the air for six years ceaselessly, gave them time to fetch and non-public an audience.”
Pedowitz joined the CW as President in 2011 amid rampant hypothesis that the money-shedding network might per chance presumably well presumably shut down.
“I mediate his be conscious account speaks for itself,” Berlanti acknowledged. “Everybody predicted the loss of life of that network from the time we started, when we had been engaged on Arrow, all people became once asserting it became once going to be long gone just a few years. And perceive at the total issues that survived. There’s a total generation of young other folks which were shaped by the reviews that he supported telling and the storytellers he supported. Whoever is available in subsequent, they would perchance presumably well be taught loads from his methodologies and the extra or less leader that he’s been there.”
Berlanti heard about Pedowitz’s exit from him. Just appropriate like he did when he took the job, the government known as key abilities and producers to ship the details.
”I’m no doubt a small bit afraid, and I’m no doubt sad,” Berlanti acknowledged. “But Mark and I basically hold labored collectively for 20 years at ABC and here, and I’m sure we can proceed to fetch diverse ways to work collectively.”
Pedowitz’s exit comes because the descend CW lineup he had put collectively is beginning to roll out. It entails newest hit Walker and its prequel Walker: Independence, every govt produced by Padalecki who also stars in Walker.
Padalecki recalled how Pedowitz lured him inspire to performing when he became once contemplating retirement by accommodating him and his household with a Texas shoot and encouraged him to originate.
“This never would hold came about if it weren’t for Mark Pedowitz,” Padalecki acknowledged of the 2 Walker sequence.
Pedowitz’s exit also is available within the tail pause of the 2022 purchasing season when the networks put scripted sequence in pattern for subsequent descend. As Decrease-off date reported, the CW brass recently reached out to the creative neighborhood to position out their strategy which, as neatly as to the the network’s signature genre presentations and teen soaps, entails procedurals and diverse older-skewing dramas as neatly as half-hour comedies including multi-camera sitcoms. It’s unclear whether or no longer that will proceed after Miller takes over.
Below Pedowitz, who became once promoted to chairman and CEO in 2022, the CW ramped up the volume of customary programming, doubling the amount he inherited and rising to Sunday and Saturday — as neatly as summer — although a mixture of customary scripted sequence, world acquisitions and unscripted sequence and specials. He only scaled inspire on customary scripted sequence this upfront earlier than the Nexstar acquisition.
Pedowitz, a attorney by replace known for his matter-of-reality vogue, also helped pickle a digital and social strategy for the network, which changed into an early adopter of AVOD, making its programming readily available thru the CW app on the digital platforms most stylish by its purpose younger viewers whereas also retaining its ad dollars by striking its presentations online with a full commercial load. He secured full in-season stacking rights to all new CW scripted sequence and also oversaw the open of The CW’s digital channel, CW Seed, with obtained and quick-fabricate customary programming.
On the DEI entrance, in perchance the most newest 2021-22 season, approximately two-thirds of the showrunners, writers and directors engaged on network’s customary scripted sequence had been girls folks and/or other folks of color, whereas almost 50% of the sequence regulars had been girls folks and 57% had been other folks of color. For 2021-22, GLAAD’s Where We Are on TV account on illustration and inclusion cited the CW because the broadcast network with the best share of LGBTQ sequence trendy characters for the fifth year in a row.
Furthermore, below Pedowitz, the CW broke into the awards circle with Golden Globe wins for the network’s comedy sequence Jane the Virgin and Crazy Ex-Lady friend.
“It’s been an honor to aid because the Chairman and CEO of The CW Network for the closing 11 years and I am very elated with what our worthy groups hold carried out collectively over that time,” Pedowitz acknowledged. “It became once the beautiful moment for me helpful over the management baton and I am enraged to switch on to the subsequent chapter of my professional profession the build I will pursue a diverse pickle of pursuits.”
Amid the uncertainty surrounding the scheme forward for the CW, the network’s Also can upfront presentation felt like a farewell, with Pedowitz taking a closing bow at the tip, surrounded by the network’s stars, including the 2 that had been there for many of his rush, Padalecki and Ackles. The sequence of a musical opening act also gave the impression like a bucket record item for Pedowitz — as an more than just a few of the long-established flavor of the summer, the presentation featured icon Stevie Wonder. For the event, Wonder belted out “Superstition,” changing the words to “CW is the scheme.” Following Pedowitz’s exit, the question is what scheme that will likely be.