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Kannada Rapper All Okay Turns the Tables on Ashika Rangnath in ‘Mallige Hoova’ Video

The Bengaluru-based singer, composer and producer talks about making a storyline for his most modern tune, which furthermore released in Hindi as “Gajre Waale”

Anurag Tagat
Sep 26, 2022





All Okay and Ashika Rangnath in the tune video for “Mallige Hoova.” Photo: Aj Shetty

Kannada pop and hip-hop artist All Okay has pulled a immediate one on a grifter in a glitzy recent tune video for “Mallige Hoova.” The tune, which furthermore has a Hindi version known as “Gajre Waale,” brings in actor Ashika Rangnath and feeds off a buoyant, occasion beat produced by All Okay.

The tune video no longer most attention-grabbing has Ashika – who is smartly-known for Kannada films comparable to Loopy Boy and Raambo 2 – nonetheless furthermore performs off the Kannada idiom of inserting a jasmine flower at the abet of 1’s ear, which on the total diagram defrauding an person. All Okay aka Alok Babu says referring to the making of the tune and tune video belief, “This concept came to me about three months abet, when I had an concept in my thoughts which I wanted to instruct through a marvelous girl. The context is that a marvelous girl steals your coronary heart and takes over your thoughts in that moment, and how issues actually turn out at the same time as you concept out what [kind of person] she actually is.”

Playfully presenting the foundation of beauty and the sort to be fooled on the pretext of attraction, All Okay begins his tune video with the purchase to build his mother’s ring on a girl he likes, and he’s trusty now drawn to Ashika’s character as they board a cruise ship that heads out into the waters. Realization dawns upon the rapper that he’s mixed up with a con artist who has stolen his ring, nonetheless he gets the closing laugh in a put up-credits scene in the tune video. All Okay says about working with Ashika, “When I wrote the lyrics, it hadn’t matched as a lot as the character nonetheless as soon as Ashika got on board, it felt admire the total tune modified into written alongside with her in thoughts. That’s how smartly she blended into the tune alongside with her character.”

One other inserting feature referring to the tune video for “Mallige Hoova” stays All Okay’s capability to reel in brands and product placements as an fair artist. Even supposing he credits his distributor Imagine as a serious power in advertising and marketing and marketing and marketing, the artist credits it to his procedure forward for 16 years in the tune sport. “When I started, no longer most attention-grabbing were there no brands [to work with independent artists] nonetheless there modified into no YouTube. Your entire scene up until now has been a essential rush, the bar is situation increased yearly. Being a regional artist, it’s somewhat laborious to win brands, nonetheless I’m fortunate sufficient. Rather about a gigantic names are coming in and supporting us and it’s a blessing to be correct,” he adds.

Up next, there are at the least two or three extra songs releasing in 2022, even as All Okay takes on responsibilities as tune director for as a lot as “seven upcoming motion images.” He adds, “It’s going to rain abet-to-abet blockbusters, that’s all I can pronounce. It’s going to be multilingual, on epic of we’ve got just correct strengthen for regional thunder material across South India, be it films or songs.”

Peep the video for “Mallige Hoova” beneath.

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