Detect Pop Band Beat The Machine Traverse the Night in ‘What If’ Video

Anurag Tagat
Could per chance well 28, 2022

Fresh York-basically basically based pop band Beat The Machine. Photo: Courtesy of the artist

Fresh York pop quartet Beat The Machine resolution the resolution of a night out in town within the immediate-witted music video for his or her latest single “What If.”

Directed by filmmaker Joshua Frank, the song is their first delivery of the yr and follows their 2021 EP Antihero. Drummer Gerald Sellan says it took some time to attain the specified sound, nonetheless overall, they’re joyful with the consequence. “Adrian [Puan] is the fundamental songwriter of the band , he in actual fact knocked it out and did a gorgeous job with the lyrics right here,” he adds.   

The band sums up the mood and intent of “What If” as one among pleasure coupled with the creeping uncertainty spherical a in all probability relationship. “On the entire, our minds are inclined to inquire of ‘what if?’ in quite loads of scenarios, whether or no longer that’s the worst-case scenario or the most provocative ability. All of that paired with an infectious beat brings some positivity to a elaborate emotional peril,” Sellan says.

First and main founded in 2005 in Johor Bahru in Malaysia, guitarist Stewart Sellan made up our minds to switch the band to Kuala Lumpur about a years later and enlisted his brother Gerald because the drummer. With songwriter Adrian Puan also joining the fold, Beat The Machine made necessary moves in Malaysia with rock-leaning singles like “Shine” (2012) and “Hero” (2013), nonetheless come what might perchance had the American music industry in their sights. The trio moved to Fresh York in 2014, chipping away at what would develop into their debut corpulent-length album Bolt, released in 2019.

Drummer Sellan says about making their astronomical switch from Malaysia to the U.S., “It became once in actual fact a plod fraught with many challenges.” From immigration to culture shock, the trio pronounce they couldn’t dangle it every other capacity. “This has made us stronger. With the quantity of time we spent within the U.S., we made contacts, and networking is key to any worthwhile regime, which helped us plenty to navigate and fabricate things less complicated on your entire,” he adds.

Beat The Machine became once fronted by about a singers (at the side of Could per chance well Leigh for Bolt) sooner than they enlisted American Idol alum Shannon Gibbons because the lead vocalist in 2020. Understandably, the ensuing pandemic did attach a dampener on their plans to tour with Gibbons, nonetheless Beat The Machine went on to delivery singles like “Chasing the High,” “Sapphire,” “California Dreaming” and the title song to their 2021 EP Antihero. “It is far thanks to our fans and the admire they showered us with on our releases all the contrivance in which by technique of that time that we made it out stronger,” drummer Sellan says.

With are residing reveals come what might perchance resuming the last yr, Beat The Machine had been invited to operate on the Montauk Tune Festival in March. Sellan adds, “We’re for the time being within the center of of booking reveals for the summer season and dangle been acting at about a music fairs within the Fresh York location. We’re engaged on booking a nationwide tour and are for the time being within the center of of writing our next single.”

Detect the video for “What If” under. Circulation the song right here.

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