On Sunday, Bollywood Hungama broke the tips on how Dhaakad, starring Kangana Ranaut, has flopped huge time and how loads of exhibits had been cancelled attributable to zero viewers. Its exhibits and monitors had been subsequently severely reduced from Sunday and more so from Monday. The film soundless a mere Rs. 50 lakhs on Friday and showed no enhance on Saturday and Sunday. The lifetime series of the film is anticipated to be lower than Rs. 3 crores.
After Dhaakad’s MEGA debacle, Kangana Ranaut starrer finds NO takers on OTT and satellite
And now it has attain to gentle that Dhaakad is now not going to even carry out famous from the sale of satellite and digital rights. A source told Bollywood Hungama, “Normally, these rights are sold sooner than the discharge. The income earned by promoting the film to a streaming massive and television channel usually helps the producers to manufacture a profit. In case of Dhaakad, the makers had now not sold the rights sooner than release in the hope of a greater deal. That’s why, there became as soon as no level out of the OTT and the satellite accomplice in the hole slate of the film, as is the norm this screen day.”
The source persisted, “After the strategy Dhaakad flopped miserably at the designate windows, the producers cannot request to be paid an attractive sum for the OTT and satellite rights. Also, observe has already unfold that the film is poorly made. Now not to neglect, or now not it’s an adult film and can wish to be re-licensed for TV premiere, and it’s an added path of.”
Dhaakad became as soon as dispensed by Zee Studios theatrically. There became as soon as buzz in the market that Zee’s verticals, Zee5 and Zee Cinema, will opt the rights. However, the source claimed, “Zee5 is now not the OTT accomplice on the film. The makers are attempting to promote the rights to Amazon Top Video. A clearer divulge will emerge in a few days.”
An replace insider alternatively said, “Zee would possibly possibly well most likely soundless attain on board for the TV and digital premiere. It’s a wait-and-ogle difficulty.”
However, the producers of Dhaakad will now must resolve for a lesser label for the rights. The source signed off by announcing, “Dhaakad became as soon as made at a funds of nearly Rs. 80-90 crores. The losses for the producers would possibly possibly well most likely be unbelievable.”
Extra Pages: Dhaakad Field Office Sequence , Dhaakad Movie Review
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